Once the most popular style of whiskey in the world and then nearly lost to the ravages of war and prohibition, single pot still Irish whiskey is now back in the limelight. It’s even winning global whiskey competitions!
Defined as a whiskey made in the one Irish distillery with a mix of malted and unmalted barley, in a copper pot still. It is unique to Ireland, represents how Irish whiskey was first made and features some of the best whiskies to be ever made here. We here at Great Irish Beverages felt it was time to honour this incredibly spicy, rich and robust liquid gold and its incredible legacy. So we teamed up with our favourite single pot still brands and rolled out a very special festival, Irish Single Pot Still Whiskey Week.
It was on from November 9th – 16th 2019 and it was all about celebrating all the fantastic ways to enjoy single pot still Irish whiskies. Whether served alongside a beer, paired with a food dish, mixed into a cocktail, or of course neat!
Through our festival whiskey partners, any venue across Ireland was allowed to participate. Ninety venues got on board in 14 different counties. By doing so, their venue got its own page on our site and was actively promoted by our team for being part of a brand new, nationwide initiative. And when the festival started, the public could vote for their favourite venue by using the hashtag #PotStillHero on social media. The winning venue was Taylor’s Bar & Beer Garden in Galway. It received huge coverage including national newspapers, a slot on Virgin Media's Ireland AM as well as interviews on Newstalk and Today FM.
This was a 2 day workshop where we collaborated with the London based, A Drop of Irish. Together we created an intensive program that guided new Irish drinks brands around the difficult landscape of gaining access, foothold and advocacy in the UK & USA markets. We interviewed dozens of global leaders in new and old spirit brands, consultants, media, distributors, on trade and retail. Their findings and opinions were documented and shared with our participants who also got involved in bar show roleplays and participated in a panel discussion with special guests.
Midleton Very Rare Silent Distillery Collection is a collection of six releases. The first is a 45-year-old Irish single malt. There will be one release annually until the year 2025, ranging in age from 45 to 50 years old, all from the fabled Old Midleton Distillery (operating 1825-1975). The last release will coincide with Old Midleton Distillery’s 200th birthday.
A ‘silent’ distillery is one that has closed its doors and been lost to ages past, achieving almost mythical status. As rumours of this ‘unicorn’ whiskey swirl around the whiskey world, these precious bottlings have become highly sought after by whiskey enthusiasts. A traditional distillery, Old Midleton Distillery was famous throughout the world for Irish whiskey, but when it closed its doors for the last time in 1975, it became an iconic part of Irish distilling legend.
This release went on to become the most valuable Irish whiskey release of all time. Each bottle was values at €35,000 per bottle. At Great Irish Beverages, we were extremely proud to have managed the publicity for this remarkable Irish whiskey.
The category leader in Irish Single Pot Still Whiskey, Redbreast 12 Year Old is now winning world wide competitions across all styles. Their latest permanent family member is their 27 Year Old and it has been exceedingly well received. It was released in March this year and was soon followed by their annual Dream Cask release. That particular expression has become the hottest event in the Irish whiskey calendar every year. We took care of all media and publicity in Ireland for these two ground breaking, highly coveted whiskeys.
The good folk in the Jameson International Team have been working with us for 7 years now on a wide array of ongoing projects, activations and liquid innovations.
When the global lockdowns were issued, they quickly had to amend some of their biggest works. The end result for one, was Jameson Hosts - a brand new platform to assist and inspire the global bartender community during these difficult times.
We contributed by sharing some of our home-bar shot videos but it will also be the space where you can see some of our Grow Your Own Cocktail films. These were done in Kuala Lumpur, Shanghai and the beautiful Ballymaloe! Stay tuned here for their release.
Oisin has been hosting educational drinks demos and seminars for 20 years now. It has taken him to some of the world's most vibrant cities and the industry's largest trade shows and conventions. This year, he was all set to head back on the road to share new shows he had been working on, but of course, that wasn't to be.
Instead, he decided to bring the road back to Dublin! This is how he landed on establishing Cocktail Tour with the amazing crew down in Celtic Whiskey Shop. It's a weekly event where Oisin picks two different cocktails and hosts a demo on to show how to make them on Zoom while Celtic Whiskey send out all the ingredients and equipment to the participants. It's very much centred on good fun and education so that everyone can learn how to mix the cocktails themselves whenever they want, an invaluable life skill! Special guests come on to share their knowledge or just to have a bit of craic! Guests so far have included Julio Bermejo from Tommy's Mexican Restaurant in San Francisco, Meimi Sanchez the Global Brand Ambassador for Havana Club and Dave Marsland from Manchester Rum Festival. If you have a brand and want to get involved, please reach out.